Jukin Media, the UGC-focused entertainment company, has announced the hiring of Nate Hayden (pictured), former head of AOL Studios, as its new Senior Vice President of Original Content. In the newly created role, Hayden will lead sales and go-to-market strategies for all of Jukin Media’s original series.
Hayden’s hiring is the latest in a string of recent moves the company has made to support increased marketplace demand for original content, including beginning construction on a 14,000+ square foot production studio.
During his four years at AOL, Hayden led development, production, and strategy for the company’s Emmy Award winning video efforts, which included managing AOL’s NYC and LA studios. Prior to AOL, Hayden was Vice President of Development at FremantleMedia North America, and a producer/ director at MTV, Discovery, and NBC. The industry veteran will now report to Jonathan Skogmo, Founder and CEO of Jukin Media.
“When it comes to premium unscripted programming, Nate is as knowledgeable, experienced, and highly regarded as anyone in the business,” Skogmo expressed in a release.“We think he’ll have an extraordinary impact on our original content efforts from day one.”
“The ways people consume video are quickly evolving, but great storytelling will always need that personal connection. Jukin has tapped into that with innovative original content that’s inspired by user-generated video,” Hayden Added.
To date, Jukin has produced more than 200 episodes of commissioned, premium content for a wide variety of networks and platforms including FOX, Viacom International, Verizon’s go90, Lionsgate, MTV Networks, AOL, and Facebook’s Watch. Additionally, the company recently partnered with Twitch to launch two 24/7 channels on the Amazon-owned platform.