YouTube is the latest in a growing list of platforms to copy Snapchat’s Stories. Today, the company unveiled its version of stories it is calling Reels. However, the new feature is said to be “designed specifically for YouTube creators,” explained YouTube senior product manager Roy Livne in a blog post announcing the new features.
Reels, which is currently available to creators in a beta-test mode, allows users to post videos of up to 30 seconds long. But a large difference between YouTube’s Reels and the Snapchat original, is that videos won’t disappear after 24 hours, unless the creator says otherwise.
Reels also gives the option to include links to longer YouTube videos, and will let creators apply filters and add music, text, and stickers to the videos.
The new feature is part of an update to YouTube’s Community tab, which launched close to a year ago for select top creators. The tab is available to channels with more than 10,000 subscribers and allows creators to share polls, pictures, text, GIFs and other content.
“Just like we did with Community, we’ll be experimenting with a beta version of Reels to learn and improve the product before expanding to more creators,” Livne wrote.