Watch is adding to its long list of original programming with seven new series from The Keli Network – the media company known for its video-first social channels including Gamology, Genius Club, Beauty Studio and OhMyGoal. The original shows, which will be branded under Keli’s respective social channels, will consist of programming on topics ranging from soccer freestyle battling to body painting to gaming trivia.
“We are extremely excited to be focusing on producing original content,” said Michael Philippe, founder and CEO of The Keli Network. “As the media industry shifts toward mobile and social, we know that producing original content for these platforms will be the key to building the next generation of media brands. Those that capitalize on this shift now will have a great opportunity to move to the forefront of the industry.”
The new programming from Keli includes: Freestyle Ultimate Battle, Fitness Challenge, Beauty Wow, Beauty Hacks, Pixel Heroes, Gaming Facts, and It’s Craft Time. The initial episodes of “Freestyle Ultimate Battle” and “Pixel Heroes” have already reached over 1 million views respectively.
“We created this lineup of programming specifically with the Watch platform in mind,” addeed Philippe. “Our Facebook content has traditionally focused on short-form content around 60 to 90 seconds for the news feed. Now, we are creating episodic content for Watch in the 4 to 5 minute range. In all content Keli produces, we start with the platform and build the content around what format will work best.”