When it comes to viewing habits, many Americans rely heavily on their phone to access the thousands of hours of content uploaded to the internet everyday. According to one study conducted by analytics firm Flurry, Americans spend approximately five hours a day on their smartphones. For some users, time on their phone is spent using streaming services like Netflix and Hulu, others take to websites like Reddit and TheCHIVE, and some rely on Facebook and YouTube for their daily content intake. Regardless of which site users prefer, each one has something in common: they're all collecting mountains of data on each visitor. Over time, this collection of data can paint a vivid picture of each individual visitor. But the real question is, "Can th...
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