Verizon has signed a multiyear streaming deal with the NFL to carry football games on mobile phones. The company will pay the NFL more than $2 billion under the new deal, the Wall Street Journal reported.
Unlike its previous contracts with the NFL, Verizon will allow the customers of other mobile carriers to get in on the action, too. Starting in January and regardless of mobile carrier, NFL fans will be able to stream games on three apps: Yahoo Sports, Verizon’s go90 and NFL Mobile.
“Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device – regardless of carrier – will give millions of fans additional ways to follow their favorite sport,” NFL Commissioner Roger Goodell said in a prepared statement.
The deal covers all in-market and national games, including preseason, regular season, and playoff games, including the Super Bowl. The agreement includes live-streaming rights to the NFL’s Thursday, Sunday and Monday Night Football games, and the Sunday day games that air on TV in viewers’ local market.
“The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it,” Lowell expressed in a statement.
Under the new deal, Verizon will continue to be the official wireless sponsor of the NFL while its media brands like Yahoo will become official NFL sponsor brands as well. Additionally, starting with the 2018 NFL season, Verizon will become the presenting sponsor of the Pro Bowl and the NFL Scouting Combine.