Last week, the Latino-focused digital network mitú announced that it was shifting focus towards longer-form content (22 minutes). Today, the company doubled down on that commitment in a new partnership with Paramount Network. The two companies have combined forces to develop sketch comedy series “BROWNTOWN,” which will be set in a fictional, predominantly Latino neighborhood.
Each half-hour episode will feature signature recurring characters from the “BROWNTOWN” neighborhood, and revolve around a central theme designed to bring awareness and celebrate issues that are especially relevant to Latino youth in America. Content will consist of studio-based sketches, digital shorts, music parodies, and animated shorts.
Cast details will be announced at a later date.
mitu’s co-founders Doug Greiff and Beatriz Acevedo will executive produce the series based on a format Greiff created to put Latinos and comedians front and center in media.
Last week, mitú announced the restructuring of its development, production and talent teams led by former Universal / One Race Films Executive, David Ortiz. The new and improved Ortiz-led team will have a strong focus on long-form development and production.