“On day one, the NBA team got what Twitch is all about. We aren’t a traditional sports experience on TV; we are much more,” – Michael Aragon, Senior Vice President of Content, Twitch.
Twitch, the once gamer-focused social network, has recently been expanding its offering to encompass more than just video games. Today, in a continuation of those efforts, the social platform has announced that it will now live stream NBA G League games beginning Dec. 15. This represents the first time a major sports league has tapped into several technological innovations unique to Twitch.
Twitch is also adding interactive features with the NBA G League Extension. This is a channel overlay created using Twitch Extensions, a new set of tools that allow developers to help creators customize their channel pages with interactive experiences. The NBA G League Extension provides the following features for Twitch viewers which will update and evolve over time:
- Stats: Viewers can click on a team’s name or logo next to the scoreboard to view player, team, game, and season stats. There will also be a ticker featuring league stats related to other games from around the league.
- Loyalty Display: Logged in viewers will be rewarded with loyalty points for passive and active behaviors and interactions with the stream. Viewers can compete to unlock achievements, climb season long leaderboards, and more to eventually earn prizes.