If 2017 was anything, it was the year of streaming services. OTT ad spending alone more than tripled, increasing from 8% in October 2016 to reach more than 26% of total spend for October 2017, according to a study from SpotX. And according to the Parks Associates, the total number of OTT platforms now stands at 200, nearly suffocating the market with content.
If the statement "what goes up, must come down" has any truth to it, the market can expect 2018 to be the year of consolidation and failures (much like the end of 2017 saw with Seeso, Fullscreen, Mashable, and Vimeo). But the OTT businesses that will survive this year will share several qualities: they will be niche, they will band together for discoverability, and they will use con...
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