Making money from online videos can be tough, especially for influencers who don’t command a massive following. To compensate from the lack of ad revenue experienced from not driving enough eyeballs to their content, many creators produce branded videos. However, these branded videos can sometimes come off as inauthentic and it’s tough for a dedicated fan of an online channel to sit through a video that is nearly indistinguishable from an advertisement. As a result, many creators hurt their credibility when they stray off from creating their usual content in order to shove products in their audience’s face. Unfortunately, many creators need the money from branded videos to create the authentic content that originally attracted their following. Because of this unfortunate cycle, it seems that branded videos are here to stay, but Magiclinks — a company that provides creators with a more organic way to monetize their influence — has a solution of their own.
In a recent interview with VideoInk, Magiclinks founder and CEO Brian Nickerson explained how the company is helping creators drive revenue without giving up the authenticity of their content.