Hulu Tops 17 Million Subscribers for its subscription on-demand and live TV packages.
Hulu has announced that its subscriber base surpassed 17 million customers in 2017. The streaming company last revealed its subscriber numbers in May 2016, when it commanded a following of 12 million paying customers. That’s up 40% over the last year and a half.
Additionally, the company announced that its total audience grew to 54 million total unique viewers, up from 47 million in May 2017.
Its increased rate of growth can be attributed to Hulu’s growing catalogue of licensed and award winning original content. In 2017, the streaming service expanded its content library to over 75,000 episodes of television across 1700 titles – more than twice the number of episodes available on any of the other leading streaming services, according to Hulu Internal Data and Ampere Analysis.
“2017 was a momentous year for Hulu. We took several major steps to become a 21stcentury direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” said Hulu CEO Randy Freer. “The year ahead is going to be even bigger, as the company invests more in content – live, library and original – as well as technology and data to make Hulu the leading pay TV choice for consumers.”
In addition to its subscriber growth, Hulu’s advertising revenue grew to $1 billion for the first time in the company’s history. Hulu also revealed that its viewers have a median age of 31 (nearly 25 years younger than the average broadcast TV viewer) – and a median annual household income of $92,000.
Adding to its growing list of original content, Hulu recently announced that it would be working with Blumhouse Television for a new monthly horror series. The upcoming series will deliver viewers 12 stand alone stories with a new episode premiering each month over one year. The soon-to-be named series is set to debut in October.