YouTube Red is making moves to expand its content offering beyond creator-focused projects. Today, the streaming platform announced that it has acquired worldwide rights to “Bodied,” a battle-rap satire from Eminem and music-video director Joseph Kahn. But before the movie makes it to the small screen, it will first be making a stop at the Sundance Film Festival and then the cinema.
YouTube will hold an exclusive screening of “Bodied” at Sundance on Sunday, Jan. 21. The movie then will receive a theatrical release before it becomes available exclusively through YouTube’s OTT service.
The film, which first premiered at the 2017 Toronto International Film Festival in September, is directed and produced by Kahn. Eminem is also acting as producer alongside Def Jam Recordings CEO Paul Rosenberg, Adi Shankar and Jil Hardin. The production is being executive produced by David Kang, Justin Smith and Bob Abramoff.
This latest addition falls in line with Youtube’s recent efforts to boost up its content offering with projects that aren’t just creator-focused. Efforts which have earned the OTT platform a number seven spot on the list of the top ten streaming services in the country.
Recently at TCA, the Google-owned platform announced three new projects that were in development for its service with only one of them — “Youth & Consequences” from YouTube star Anna Akana — being associated with an online influencer. The other projects included “Impulse,” a drama from Universal Cable Productions and executive producer Doug Liman of Hypnotic, and “Step Up: High Water,” a series, which is based on the “Step Up” film franchise, that will be executive produced in part by Channing Tatum.
According to Youtube’s global head of content, Susanne Daniels, 70% of the episodes for the three upcoming YouTube Red shows will be directed by women.