Amazon is reportedly shifting its focus from independent films in favor of more commercial projects, according to a report from Reuters.
In order to compete with streaming services like Netflix, the online retailer has decided to place less of its resources into smaller indie films that would win awards, in favor of programming aimed at a far wider audience in hopes of upping its subscriber numbers.
According to the report, which cited sources familiar with the matter, Amazon plans to go after films with budgets in the $50 million range at the expense of indie projects costing around $5 million. Another person confirmed the overall strategy, adding that the Culver City, California, studio is still working out the details on how much of its film budget will go to these bigger releases.
According to the news agency, the change in the company’s movie strategy parallels a similar shift in Amazon Studios’ TV operation, which is also moving to bigger-budget fare.
The shift in direction comes after Roy Price, who led Amazon Studios from its launch in 2010, resigned in October amid sexual misconduct allegations. Albert Cheng, the studio’s chief operating officer, has stepped in as interim head and is in charge of television projects, while Vice President Jason Ropell runs the film division. As of now, it is unclear who will permanently replace Price.