Twitch, the gaming-focused social network owned by Amazon, has partnered with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators —Jacksepticeye, LuzuGames, Markiplier, and Strawburry17— to Twitch.
As part of the multiyear partnership, each of these creators will manage their own channels on the platform where they will broadcast live and create exclusive video-on- demand (VOD) content. While some of these online influencers already have Twitch channels, most of the new and exclusive content will debut beginning today.
“The growth of Twitch is based on listening to our content creators and building the features they need to be successful, including our robust approach to monetization, moderation, and interactive technology,” said Michael Aragon, SVP of Content, Twitch. “We look forward to working with Disney Digital Network and their large stable of popular entertainers to showcase all that we have to offer, including a passionate and supportive community.”
Sean McLoughlin, better known as Jacksepticeye, has over 8 billion views and over 17 million subscribers on his video channel, McLoughlin creates content that includes vlogging, sketches, music, and animated shorts. In the past has hosted the gaming awards at South by Southwest, as well as the Disney Games Showcase at D23 in July 2017.
Mark Fischbach, known by his username Markiplier, has more than 19 million subscribers across his social platforms. Fischbach specializes in “Let’s Play” gameplay commentary videos (Let’s Play is a style of video series documenting the playthrough of a video game) and indie games, but has recently diversified into skits.
Meghan Camarena, originally from Modesto, CA, resides in Los Angeles where she runs her channel Strawburry17. Camarena started Strawburry17 in 2007 making music videos with her younger brother. Now she posts content of all genres including vlogs, gaming, cooking, cosplay, DIY, scripted, music and more.
With one of the most viewed Spanish-speaking channels, LuzuGames commands an audience throughout Spain and Latin America. With the launch of his English-speaking channel he continues to grow his audience and bring his content to more people around the globe. Luzu, is originally from Spain and can be seen regularly in ‘Let’s Plays,” vlogs, and collaborative videos with other well-known creators.