Twitch, the gaming-focused streaming platform, has a new suite of tools for its creators in a package it is calling Video Producer. The new package is said to give creators the ability to create live viewing events for their communities with landing pages, countdowns, and scheduling. The new features will also allow creators to schedule reruns of a video giving viewers another chance to watch.
“By providing more shared real-time experiences around existing content, it gives creators who want to turn their passion into a career more control over their path to success,” the company explained in a blog post.
“We wanted to make the broadcasting of pre-recorded content more meaningful and exciting by giving creators more control and opportunities to amplify awareness of their videos,” added Bob Bahramipour, Product Leader, Video on Demand, Twitch. “With Video Producer, creators can tap into an array of tools like Premieres to build momentum for videos, setting the stage for more impactful programming, while attracting and retaining fans.”
Starting today, creators can access all of the following Video Producer tools from their channel dashboard:
- Premieres — this feature is designed to enable creators schedule an exciting first-viewing
of a video on Twitch and includes:
- Landing pages — create a shareable, static page for the video in order to gather
the audience ahead of a Premiere.
- Countdown videos — Insert a countdown timer ahead of the debut to attract and
maintain audience members.
- Reruns — schedule a re-showing of a video to allow viewers to watch and chat along with the video once again.
Over the past two years, Twitch has grown from being a primarily gamer-focused video platform to supporting a broader range of creators. In 2016, the company started, In Real Life (IRL), a section on its website that allows creators to stream about their daily lives and get paid for it.
Since that time, the Amazon-owned platform has made several updates to its offering for creators including launching the Twitch Affiliate Program, which allows smaller creators a chance to make money off their streams, and updating its data measurement system in order to make finding and retaining an audience easier.
This latest update comes at a time when YouTube, the original platform for digital creators, is making drastic changes to its brand safety and monetization policy. While this move may suit advertisers, a large part of the creator community — mainly the smaller channels — feel as though the Google-owned company has turned its back on them. With the current climate being what it is at YouTube, it would be no surprise if many of those creators hop ship to give Twitch a try.