CNN and Casey Neistat are breaking up. The news organization is shutting down Beme, the Neistat-run video company it acquired for $25 million in 2016. In addition, Neistat and Beme co-founder Matt Hackett will be leaving the company.
Neistat addressed his departure from CNN in a YouTube video posted this morning.
“Maybe I struggled more in that environment than I had anticipated,” Neistat admitted in the video. He also expressed that his experience at CNN had “been incredible.”
According to a BuzzFeed report, Neistat struggled to adapt to the expectations of his new working environment following the acquisition.
“I couldn’t find answers,” Neistat told BuzzFeed. “I would sort of disappear, and I would hide, and I would make YouTube videos for my channel because at least I would be able yield something. I don’t think I’m giving CNN what I want to give them, and I don’t think they’re getting value from me.”
As for the 22 employees who worked on Beme, Hackett explained in a blog post that CNN plans to find new jobs within the company for them, but that some will inevitably be laid off.
Neistat first connected with CNN president Jeff Zucker because Zucker’s son was a fan of the YouTuber. The company then purchased Beme to develop innovative news formats in an effort to reach a younger. The news network will now absorb Beme as part of the shutdown and Beme News will continue under CNN Digital Studios.