With multiple video platforms flooding the online world, publishers have many options to choose from when posting their content. And many of these publishers are learning that video is not a one size fits all format. Content that works well on Snapchat may not be as successful on Facebook and content that performs well on Facebook may not adapt well to Snapchat.
Following this learning, ESPN is launching “First Take: Your Take” a new show on Facebook’s Watch that looks to take full advantage of the interactive features offered by the platform. The new digital series tailors ESPN’s popular “First Take” television program with content that incorporates viewer interaction and engagement.
The show’s exclusive content will begin on Mondays with traditional studio segments, as host Molly Qerim and featured commentators Stephen A. Smith and Max Kellerman debate some of the hottest topics in sports. Viewers will then be able to share their own takes by uploading their videos on Facebook, some of which will then be packaged into the show’s episodes on Wednesdays. Then on Fridays one lucky fan will be chosen to debate directly with a “First Take” commentator.
“We’ve created something truly unique and innovative with ‘First Take: Your Take,’” said Ryan Spoon, SVP of Social Content, ESPN. “This engaging video experience is the first of its kind that takes the best of ESPN and marries it with the best of what the Facebook Watch platform has to offer. By doing this, we are not only speaking directly to fans but also bringing them into the conversation as active participants.”
“First Take: Your Take,” which debuts Monday Jan. 29, isn’t the first series on the platform to utilize Facebook’s ability to bring the audience into the discussion. “Make up or Break Up,” for example, is a live show where a couple in crisis asks the Facebook community whether or not they should stay together. This new take on a relationship show uses Facebook live, its polling system, and the comment section within its show to allow the audience to be a part of the moment, which has worked well for the series.
According to Facebook’s Head of Global Creative Strategy Ricky Van Veen, 70% of the show’s comments are asking for the couple to make up or break up, showing that the audience is actually engaged in the content — which is a pleasant change compared to usual comments found on the internet.