Uproxx Media Group, the 4th largest entertainment property for young men age 18-34, has announced the hiring of Philip Cosores and Paul Josephsen.
Cosores (pictured), who previously served as Executive Editor for Consequence of Sound, a popular online music blog, has been brought on as Deputy Music Editor. In his new role, Cosores will be responsible for reporting and vetting news stories, commissioning and editing features, and helping maintain Uproxx as the go-to destination for smart and original music coverage.
Prior to his role as Executive Editor at Consequence of Sound, Cosores was Director of Aux.Out., the long-form section of Consequence of Sound. Cosores has also been a regular contributor to Pitchfork, Bandcamp, The A.V. Club, and The Orange County Register.
“Phil always seems to be ahead of the trends. He has a tremendous ear not only for what’s happening now, but for what’s coming next. He’s somebody I’ve wanted on the team for a long time,” explained Uproxx Publisher Jarret Myer.
[READ] 5Qs with… Uproxx’s Benjamin Blank on the Blurring Line Between Traditional and Digital Content
Josephsen (pictured), who most recently served as Global CMO for Adslot, an Australian-based adtech company, joins the team as Head of Strategy and Marketing. In his new role, the industry veteran will be responsible for implementing the necessary business strategies to complement Uproxx’s award-winning creative capabilities.
Prior to Adslot, Josephsen built and led the branded content studio at Thrillist Media Group and ultimately became the SVP/GM of Group Nine Media’s internal agency where he led the branded content operations for Thrillist, NowThis, The Dodo and Seeker.
“As the media world continues to evolve and adapt to new platforms, content experiences, and younger, cord-cutting audiences, it’s critical to have the necessary talent and strategies to help brands and marketers navigate and bridge those gaps,” explained Uproxx CEO Benjamin Blank. “Paul is extremely experienced in working at the intersection of brand and audience. He’s worked with emerging online properties, he’s managed digital investment for major brands, and is a phenomenal strategic thinker. He has checked every box we needed for this position.”
Uproxx claims to reach more than 40 million users per month and one of every two millennial males. The brand maintains a massive social footprint, with nearly 10 million subscribers across Facebook, Twitter, Instagram and YouTube. The company’s original music content has been featured in pages of The New York Times and The Los Angeles Times, and was a finalist at the 2017 Brand Film Festival.