Facebook is continuing its mission to dominate consumer attention with its video platform Watch. Though the social media giant has been hesitant to release much data on its content, one key metric in discovering what’s working on the platform is the company’s decision to renew shows like “Make up or Break up,” which was just picked up for a second season.
The live relationship show, which is produced by Thumb Candy Media, the digital studio division of CORE Media Group’s partner company B-17 Entertainment, will see relationship expert, social media influencer, and author Shannon Boodram reprise her role as the host on the upcoming season. Corin Nelson (“The Queen Latifah Show”) will return as the Executive Producer. Season 2 of “Make Up or Break Up” begins on February 15th and will stream live every Thursday at 8:00pm EST.
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Earlier this month at the annual NAPTE conference, Facebook’s Head of Global Creative Strategy Ricky Van Veen, pointed to the live dating show as an example of a series built specific to the platform, which he attributed to the shows success among the Facebook Community. He explained that because the show uses Facebook live, polling, and the comment section within each of its episodes, it allows the audience to be more in the moment. According to Van Veen, 70% of the show’s comments are asking for the couple to make up or break up, showing that the audience is actually engaged with the content.
“‘Make Up or Break Up’ is a great example of how Facebook is completely redefining what is possible with live, interactive content,” said Bachner and Meagher in a joint statement. “It’s been insanely rewarding to watch a community build around this show in real time and to know that the couples featured are actually getting genuine value from the experience.”
On “Make Up or Break Up” couples share their stories with Boodram, a live studio audience, and the community tuning in on Facebook Watch, who interact directly with the host and couple before ultimately voting live on the pair’s future with the hashtags #MakeUp or #BreakUp.