VidCon, host of the world’s largest multi-day conference celebrating online video, has been acquired by Viacom. Financial terms of the deal were not disclosed.
The new partnership will look to strengthen two of Viacom’s key efforts, which include accelerating participation and investment in next-generation platforms and expanding focus on Viacom’s live events.
Under the new deal, VidCon will remain a stand-alone subsidiary with CEO Jim Louderback continuing to lead the the team, which will remain in their current offices in Montana. Co-founder Hank Green will continue to work with creators and be involved in the content strategy and creative direction of the event.
Additionally, Viacom will help VidCon reach more fans globally while attempting to maintain the event’s grassroots energy and authenticity.
The conference, which got its start in 2010 when the YouTube creators first started to gain momentum in the media landscape, was founded as a way to encourage vloggers from across the country to meet up and trade tips.
Since its launch, the event has grown significantly. In 2013, it had to relocate to the Anaheim Convention Center to accommodate its increasingly larger crowds. Last year, VidCon hosted over 30,000 attendees. It has also grown internationally and now includes events in Europe and Australia.
United Talent Agency will continue to oversee sponsorship sales globally for VidCon.