Last year, T-Mobile CEO John Legere announced a new mission for the company. The telco, which had become known for disrupting the cellphone industry with an offer of low prices and unlimited data, would be taking on the streaming TV industry.
As of now, T-Mobile is still selling Layer 3’s existing offerings, which costs $75 per month for 200 HD channels, with the ability to add more channel packs via packages that may bump the monthly cost to $150 per month (not very cheap when comparing it to competitors like SlingTV [starts at $25/mo]).
However, the service is expected to be dramatically revamped to fall more in line with T-mobile’s more budget-minded branding and the “skinny bundle” mindset that OTT TV platforms have become popular for carrying.
What the final product will look like still remains unclear. T-Mobile has been hesitant to offer any specifics about what such an offering will look like or how it will standout among a growing number of competitors.
T-Mobile is among the last of US telcos to jump on the streaming TV trend, aside from Sprint. Verizon, which first entered the streaming game with its free VOD service, go90, is also reportedly working on a streaming TV service; and AT&T launched its streaming TV service, DirecTV Now, at the end of 2016. Since its launch, DirecTV Now has accumulated over one million subscribers.