Pure Imagination hires John P. Roberts to lead its original content strategy as the studio pushes into sourcing, developing, producing, and financing its own originals slate for film, television, digital, VR and emerging platforms
Former Bunim/Murray Productions exec John P. Roberts (pictured) has been tapped by Pure Imagination Studio to lead its original content strategy. Robert’s is the company’s first-ever Chief Content Officer. He will be based in the company’s headquarters in Los Angeles and will report to CEO Joshua Wexler.
“John is a smart and strategic thinker with a great eye for developing content,” said Wexler. “His knowledge, experience and relationships will accelerate our efforts in creating and producing original television, film and digital content that will appeal to a diverse audience on all distribution platforms.”
Roberts, who led digital operations for Bunim/Murray Productions, has joined Pure Imagination Studios to shepherd the entertainment company’s push into sourcing, developing and producing original premium content across multiple platforms.
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“Content distribution is going through significant changes. Platforms like Amazon, Apple, Facebook, Google, Hulu and Netflix have all become big disruptors,” Roberts explained in a press release. “Pure Imagination is positioned to produce feature animation, television and live-action content for all. We built a micro-studio that will enable us to produce quality content quickly and cost effectively, whether it be for original concepts or for work-for-hire opportunities.”
Roberts is a four-time Emmy nominee in the Interactive Television category and has built a strong reputation in next generation content throughout his career. Before joining Bunim/Murray, Roberts developed new digital and commercial business opportunities for Endemol in North America and built NewsCorp’s first digital media initiatives, including FX, FOX Broadcasting, Fox Sports and Fox Kids.