Vimeo is increasing its efforts to make its platform the primary destination for online creators. Today, the video sharing website announced the launch of two social distribution tools –-Simulcast and Publish to Social— designed to help creators expand their audience while simplifying their workflow.
With Simulcast, users can simultaneously stream live events on Facebook, YouTube, Twitch and Periscope. This new feature allows creators to multiply their reach and at the same time increase their opportunity to earn revenue at a fraction of the time it would take to stream on each social platform individually. This also means less bandwidth costs and a simpler workflow, especially for events where bandwidth uplink is limited (like conferences or an outdoor event).
Vimeo’s Publish to Social feature allows creators to natively publish their videos to Facebook and YouTube with just one click. It also gives users the ability to see side-by-side stats for each social platform (including plays, likes, and comments), so creators can track how their videos perform across the web.
“We are committed to helping creators succeed anywhere – on and off Vimeo. As ad-supported platforms become increasingly walled off to keep content on their sites, we are building new ways to be an agnostic distribution hub, so creators don’t have to choose,” said Anjali Sud, CEO of Vimeo. “Our new social distribution tools will give Vimeo creators a wider audience, deeper engagement, and a fundamentally simplified distribution process.”
Both features are available to members of specific paid Vimeo plans, with more social platforms to be added in the coming months.