In a new, first-of-its kind partnership, TBS will utilize Reddit’s Front Page, which hosts the most popular posts on the site, to premiere its new show “Final Space”
TBS will premiere its new comedy animation “Final Space” on the Front Page of Reddit eleven days before its television debut on February 26. This marks the first time Reddit has ever hosted a TV show premiere. Financial terms of the deal were not disclosed.
The series, which is the story of an astronaut named Gary Space and his alien sidekick as they journey to the end of the universe, will stream on Reddit tonight at 8pm PT. As of now, Reddit is promoting the show with a post at the top of the Front Page. Users will be able to use this post to access the stream.
Following the premiere, creator of the show Olan Rogers will host an “ask me anything” (AMA) interview at 8:30pm ET. AMA is a format on Reddit that gives members the chance to interview the host of the AMA by typing out questions for them to answer. Of course, with so many members and only one interviewee, not all questions will be addressed.
The one pit fall to the Reddit premiere is the lack of accessibility through mobile devices. The stream won’t be accessible on mobile phones, which means that users will instead have to use Reddit’s desktop site to tune in. With many Redditiors using their phones to access the site, its likely that a good chunk won’t tune in, unless a workaround is found.
Reddit claims to have over 330 million monthly active users, and regularly drives huge amounts of traffic to sites that are linked to on its front page.