Last year, SVOD services continued to heavily invest in their greatest weapon: content original to their platforms. In just four years, from 2013 to 2017, the amount invested in content by the three major SVOD platforms --Amazon, Hulu, and Netflix-- increased from $5.5 billion to $13 billion, and 2018 looks to be another expensive year. In fact, Netflix plans to eventually fill half of its catalog with original series. But even for services like Netflix, who can spend billions on content, success of a show is heavily influenced by discovery. The worst fate for good content is to be buried in a sea of programming, unable to separate itself from the hundreds of thousands of hours of other content.
The top way consumers are discovering conte...
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