Fox News, one of the most watched news networks in the nation, is readying to make a presence for itself in the OTT video market. The channel, which is owned by 21st Century Fox, plans to launch a new subscription-based streaming service called Fox Nation that would provide commentary-and-opinion programming to its members. The service is expected to offer exclusive live content, as well as access to exclusive events and more than 20 years of Fox News Channel programming. The ability to interact with hosts and on-air personalities is expected to be one of the main features of the service, which is expected to launch in the fourth quarter of this year.
“Fox Nation is designed to appeal to the Fox superfan,” John Finley, who oversees program development and production for Fox News, said in an interview with the New York Times. “These are the folks who watch Fox News every night for hours at a time, the dedicated audience that really wants more of what we have to offer.”
Because of the Fox New’s contractual agreements with cable operators, the content on the streaming service would not overlap with Fox News’s 24-hour cable broadcast — not even reruns. Instead, Fox plans to develop new daily programming with a predominately fresh slate of anchors and commentators.
One issue that may impact the news network’s jump into over-the-top streaming is the age of its audience. According to Nielsen, the average Fox News viewer is 65 years old, a demographic that tends to favor the traditional broadcast format. However, the network points to its website traffic and strong presence on social media platforms as evidence that a web-only service can appeal to its audience.
The new service, to be priced later this year, will be housed at the news network’s New York headquarters, with hiring for the new venture expected to ramp up in the second quarter of this year.