Whistle Sports has announced a push into longer-form content and new formats in a new extended partnership with Dude Perfect, an American sports entertainment group on YouTube. As a part of the partnership, Whistle Sports and Dude Perfect will place a greater focus on serialized content intended to attract the key 13-34 year old audience both companies serve. The companies will combine their power in entertainment, storytelling, competitions and camaraderie and bring those stories to longer form content.
“Growing together with Dude Perfect, we continue to be a powerful duo to serve inspiring, fun, personality-driven, brand safe entertainment that is winning with today’s audience,” said John West, co-founder and CEO, Whistle Sports. “Dude Perfect is the best choice to be our Brand Ambassador, and we look forward to continuing to entertain millions and millions of young fans over the coming years together.”
Additionally, the Dude Perfect crew, which includes Coby and Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney will serve as brand ambassadors for the company
“We’ve had such a great relationship with Whistle Sports since day one, collaborating on projects such as “Face Off’ and “Bad Joke Telling,” and working with powerful brands to produce great campaigns. The next step in expanding our relationship is to push to new platforms and new formats. We’re really excited about our future together and expanding our partnership,” said Toney.
With more than 51 million fans and followers and over five billion video views, Dude Perfect is the 14th most subscribed channel on YouTube. The channel also ranked third on YouTube’s list of the top 10 global ads of the year for “Ping Pong Trick Shots 3” which recently surpassed 100m views.
Launched in 2014, Whistle Sports has built a global community with some of the world’s most engaging sports entertainment content creators that now encompasses over 425 million aggregate subscribers, fans, and followers with a growth rate of over 2.5 million a week, according to the company.