Poker Central is putting its bets on Believe Entertainment, the Academy Award-nominated entertainment company responsible for Kobe Bryant’s “Dear Basketball”
Poker Central, a destination for all things Poker, and Believe Entertainment Group have partnered to produce “Super High Roller Club,” a new six-episode, lifestyle series premiering February 26th on PokerGO, Poker Central’s direct-to-consumer OTT subscription service.
The series will follow the affluent lifestyles of high stakes poker regulars Daniel Negreanu, Phil Hellmuth, Antonio Esfandiari, Nick Schulman, Farah Galfond, and Brandon Adams as they engage in their hobbies and explore their passions from the tables.
“Fans will have the opportunity to watch the world’s most interesting poker personalities experience the finest pursuits that Vegas has to offer – from sports, fashion to fine dining,” said Sam Simmons, vice president of content at Poker Central.
This is the second production between Believe Entertainment Group and Poker Central, and their first unscripted series together.
In 2017, the two companies created and produced “Poker Nights,” a scripted short-form comedy series that starred “Saturday Night Live” and “30 Rock” alumnus, Chris Parnell, and included comedians Dan Chamberlain, Wes Haney, Richie Moriarty, Emily Tarver, and Neko White.
“The success of our scripted series ‘Poker Nights’ demonstrated the continued opportunity we have to deepen engagement with this community through all types of great programming rooted in poker,” said Brian Hunt, president of Believe Entertainment Group’s studio and head of development. “With ‘Super High Roller Club,’ we’ve created an unscripted format that showcases poker’s greatest players in ways fans have never seen before.”
in the past, Believe’s studio division has produced premium content for Time Inc., MGM Television, Yahoo, Comedy Central, Hulu, CBS, TruTV, Fuse and Verizon. The company has also built brand partnerships around premium content with brands, including: Intel, Sprite, Nike, P&G, HP, J&J, Microsoft, Marriott, Progressive, Moët & Chandon, Campbell’s, McDonald’s, U.S. Army, Dell, and Clorox. In 2014, Believe signed an investment deal with ITV, who also joined the company’s board of directors.