CBS has launched a free 24/7 sports-focused streaming service. CBS Sports HQ, as the platform is being called, features live news and reporting, game previews and post-game analysis. The platform also allows viewers to toggle between live programming and previous segments they may have missed. However, the one thing the service doesn’t offer is the ability to watch live games.
The launch of CBS Sports HQ comes a few weeks before Walt Disney’s ESPN is expected to introduce a new subscription-based service centered around live events that, like CBS’ new service, is meant to compliment the linear channel.
CEO Leslie Moonves previewed the new service on the network’s recent earnings call, during which he also pointed towards the success of CBS All Access, which provides live TV programming as well as on-demand content, and Showtime’s over-the-top service. According to Moonves, the two services have attracted a combined total of nearly 5 million subscribers.
CBS Interactive President Marc DeBevoise said CBS Sports HQ will seek to imitate the success of CBSN, CBS News’ 24/7 streaming news service, which has done well in capturing the attention of younger viewers.
When it comes to CBS All Access and the CBSN, “Eighty percent of the audience is between the ages of 18 and 49 and their average age is 38,” explained Moonves on the call with analysts.
The service will be available on CBSSports.com, through the CBS Sports app for internet-connected TV devices such as Amazon Fire TV, Apple TV and Roku. It’ll also be available through the CBS All Access subscription streaming service.
The launch comes at a time when many traditional media companies are launching digital services in an effort to change with the shifting market. Fox News Channel recently said it intended to launch a new live-streamed subscription service with new hosts and programs called Fox Nation.