Phil Ranta (pictured), the former COO of Studio71 –one of the largest MCNs in the country– has been named Head of Creators at Mobcrush, a platform that enables gamers to stream their mobile gameplay directly from their phone. Ranta’s arrival coincides with the unveiling of the company’s ‘Go Live, Get Paid’ platform, now in Beta, which aims to give gamers a stable way to make money from live-streaming.
According to Mobcrush CEO Mike Wann, creators who are a part of the new platform are guaranteed to make anywhere between $15-$2500 per hour. Contrary to the common monetization policy of most streaming platforms, Go Live and Get Paid doesn’t dish out money based on the amount of views a streamer attracts. Instead, streamers are offered a flat rate for taking on sponsorships based on their social reach and engagement across all social platforms.
“Instead of saying ‘Hey you’re only going to be paid to generate X amount of views, what we say is ‘You’re worth it and you are amazing and we are going to be paying you X amount of dollars for picking up this campaign,'” Wann explained during an interview.
While the program is intended to make it easier for emerging creators to make a living off streaming, it is aimed at mid-level streamers who have a following in the tens of thousands. For example, to be offered the minimum $15 per hour, a creator must have a social following of about 10,000-50,000 followers, as well as decent interaction rates.
“There are well over a million streamers with relatively small audiences from a few thousand to a million,” added Wann. “Our goal is to equip and empower all creators, especially that huge, nascent base of less established streamers, while growing the mobile game live streaming market as a whole. At last, virtually all gamers will have easy way to get paid for doing something they love.”
Those who are authenticated will have access to free tools and features intended to help grow their audience, including the ability to stream simultaneously to all supported social platforms, including Facebook, Twitch, YouTube, Twitter, Periscope, and Mobcrush. In addition to the simulcast, members can leverage unified chat across all supported platforms, and utilize pre-set and custom video experiences for personalized and sponsored streaming. The platform is slated for public launch in Q2 2018.
“I have devoted my career to finding solutions for independent video creators to build and monetize their audiences,” noted Ranta, who will be responsible for expanding Mobcrush’s creator community and helping live streamers of all levels engage more successfully with audiences and brands. “I look forward to growing and engaging a community around the Mobcrush platform that connects creators, audiences, and brands in exciting new ways.”
Before Studio71, Ranta worked at Fullscreen as the Vice President of Network, starting as the 9th employee. He was the recipient of Fullscreen’s first “Founders Award” for his role in building the industry-leading company. Prior to this, Ranta worked for Viva! Vision, who powered the #1 Latin channel designed specifically for mobile (Viva! Vision TV), the #1 action sports channel on V-Cast, and over a dozen mobile phone channels.