National Geographic Taps Tongal Community for first-ever late-night series “WILD After Dark” set to premiere this summer on Nate Geo WILD
National Geographic and creative platform Tongal are expanding their multiplatform content partnership to include linear television in a new late-night series “WILD After Dark” (working title), set to premiere this summer on Nat Geo WILD.
Nat Geo WILD’s first ever late-night series will feature short-form content created entirely by the Tongal community, and will consist of six 30-minute episodes featuring off-the-wall and experimental animal-centric short stories from storytellers around the world.
Tongal is a web company founded by James DeJulio, Mark Burrell, and Rob Salvatore that crowd sources video content over the Internet. Tongal works with companies that need a video, then design a contest on its website which calls on its members to work together to create the project in different rounds of competition.
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The Nat Geo project launches today with an open call for submissions. Creators can submit pitches and treatments for a segment by visiting tongal.com/NatGeoWILD. The partnership provides filmmakers everywhere the opportunity to co-create content for National Geographic’s digital and linear television platforms. The partnership has already resulted in more than 20 projects over the past three months on the Tongal Platform.
“National Geographic strives to inspire curiosity, ignite imaginations, and push boundaries when it comes to creative storytelling, and we think Tongal is the perfect partner to cultivate unique and innovative stories that align with our brand,” said Jill Cress, chief marketing officer for National Geographic Partners. “We’re looking forward to leveraging the incredible creative community that Tongal has fostered. This growing partnership allows National Geographic to tap into creative minds across the world, scale our content output, and connect with younger audiences through energized, imaginative stories created by the Tongal community.”
“For over 130 years, National Geographic has set the high bar for content and I’m thrilled they’ve recognized the creative potential and power of the Tongal community.” added DeJulio, co-founder, president and chief creative officer at Tongal. “We’re excited to explore the future of content creation with them.”