AEG wants to give country fans around the world the opportunity to experience its Country 500 music festival and its partnered with LiveXLive to do it.
LiveXLive Media, a global digital media company focused on live entertainment, has partnered with Country 500, a country music festival that takes place on the grounds of the Daytona International Speedway.
Under the multiyear agreement, which was brokered by AEG Global Partnerships, LiveXLive will become the festival’s official livestreaming and video-on-demand (VOD) partner. This is LiveXLive’s first livestream of a country music festival and builds on its livestreaming festival slate, which includes Bumbershoot, Seattle; Rock in Rio, Rio de Janeiro; and Outside Lands Music and Arts Festival, San Francisco.
“Expanding into the country music scene is a natural extension for LiveXLive and adds to our growing festival lineup,” said Rob Ellin, CEO and chairman of LiveXLive. “Country 500 hosts some of the biggest names in the genre, and we can’t wait to share the performances from this festival to fans across the globe.”
During Country 500, LiveXLive’s production and content teams will exclusively film set performances across stages and produce both the livestream and original behind-the-scenes content, including artist interviews and other festival exclusives.
“We are thrilled to be working with LiveXLive this year to bring the experience and excitement of Country 500 beyond the festival grounds,” added Daytona International Speedway President Chip Wile.
In addition to the traditional livestream format, LiveXLive will also have integrations with its LiveXLive Influencer division, creating an interactive space for fans to participate in live chats, polling and contests throughout the festival via www.livexlive.com.