BritBox, the US subscription video-on-demand (SVOD) streaming service from BBC Worldwide, the commercial arm of the. BBC, and ITV, the UK’s biggest commercial broadcaster, has released subscriber numbers for the first time since launching just under a year ago.
The SVOD service now has a subscriber base of 250,000 active users, a third of whom are women age 55 and older. Since launching, the company claims to have added more than 50 hours of content to the service every week, doubling the number of available hours since launch, exceeding 4,600 hours of British programming.
In addition to announcing subscriber numbers, the company, which took its first dive into original programming at the start of the year with “The Bletchley Circle: San Francisco,” has committed to a 50% increase in original and acquired programming investment for the upcoming year.
“It’s been an incredible year. We have listened to our users, been responsive to their suggestions, and opened up a whole new world of British content for U.S. and Canadian viewers to enjoy,” said Soumya Sriraman, President, BritBox. “Building on this positive start, next year we plan to invest even more in both original and acquired British programming and make a step change in our marketing investment to spread the BritBox word. I can’t wait to see what year two brings.”
Many of BritBox’s series are made available within hours of their UK broadcast with the service’s “Now” feature – which offers fans all of the UK’s highest rated soaps – “EastEnders,” “Coronation Street,” “Emmerdale,” “Casualty,” and “Holby City.”
BritBox is available in the U.S. for $6.99 per month after a 7-day free introductory trial on Roku, Apple TV, all iOS and Android devices.