Amazon Prime Video is offering UFC pay-per-view events to customers in the US, starting March 3 with UFC 222, headlined by Cris Cyborg vs. Yana Kunitskaya.
Starting today, customers can pre-order UFC 222 for $64.99 from Amazon.com, even without a Prime membership. Amazon’s deal with Endeavor-owned UFC covers all PPV events from the MMA organization going forward.
While this marks the first time Amazon has sold a pay-per-view package for live sports, it’s not the first time the company has pushed into live sports programming. Last year, Amazon paid $50 million to stream “Thursday Night Football” games and is currently in the bidding to get a multi-year contract with the NFL to stream the weekly games again. It has become obvious that Amazon sees live sports as the perfect opportunity to attract consumers to its platform.
Other sports programming headed to the service includes the ATP’s Queen’s Club Championships and Eastbourne International on Prime Video, which comes as part of an ATP partnership that will feature 37 ATP World Tour events annually beginning in 2019. However the stream will be restricted to customers in the U.K. and Ireland.