YouTube continues its drive to become the sports destination for a millennial audience
In a landmark media rights agreement, Seattle Sounders FC and YouTube TV have entered multi-year partnership that sees the Google-owned platform become the exclusive streaming home of the soccer team. Fans can now watch the Rave Green live with YouTube TV on Xbox One, Apple TV, Roku, and smart TVs.
Available to fans in Spokane and throughout Western Washington in King, Pierce and Snohomish Counties, encapsulating the greater Puget Sound metro area, YouTube TV is set to stream all Sounders FC matches in 2018, including exclusive streaming rights to the club’s 20 regionally televised contests on a dedicated Sounders FC YouTube TV channel. YouTube TV members can also watch Seattle’s 14 nationally televised contests on ESPN, FOX and FOX Sports 1.
“Sounders FC have one of the most passionate fanbases of any team in the MLS and we couldn’t be prouder to partner with them as their official live TV streaming provider,” said Tim Katz, Director of Sports Partnerships for the Americas at YouTube.
This deal is the latest in a string of moves carried out by YouTube to make its platform more attractive for younger sports fans. Just last month, YouTube TV became the exclusive streaming home of the new Los Angeles Football Club (LAFC), which is owned by Will Ferrel, Magic Johnson, and media mogul Peter Guber. The deal, announced at the end of January, includes an exclusive YouTube TV channel for LAFC games, which will only be available to the TV service’s subscribers in the Los Angeles market.
More recently, YouTube added several Turner-owned channels to its service, including NBA TV and the MLB Network. Under the deal, subscribers will have access to March Madness NCAA basketball games, nationally televised NBA games, as well as “Anderson Cooper 360.”
“Sports is really one of the key offerings that a millennial would be willing to pay for a live TV service,” Heather Moosnick, director of content partnerships, YouTube TV told Reuters in a recent interview.
YouTube TV, which launched in April of 2017, is home to over 50 networks including ABC, CBS, FOX, NBC, plus popular and local sports networks from FOX Sports and NBC Sports in select markets.