By Social Media Week’s Erica Perry
Now you can make all those drool-inducing recipes touting your Tasty gear.
BuzzFeed’s Tasty, boasting the title as the largest existing food social network, is looking to continue its growth by translating its deliciously viral digital content into a series of real products thanks to a partnership with Walmart.
The Tasty kitchen line, available now on Walmart.com and in Walmart stores, features more than 90 cookware and bakeware items in addition to small kitchen tools such spatulas, cooking sheets and mixing bowls, priced between $4.44 to $99.
“We’re excited to unveil Tasty’s first cookware line with one of the biggest and most innovative retailers in the world, and make it even easier for Tasty fans to prepare our delicious recipes in their own homes,” said Ben Kaufman, Head of BuzzFeed Commerce, in a press release.
As Recode reminds us, this isn’t BuzzFeed’s first collaborative effort with Walmart. Last year it had begun incorporating links in Tasty videos to buy kitchen gadgets, groceries and various accessories on the retailer’s website. Moreover, this also isn’t the first time a Tasty kitchen product was sold. The company has already released the $149 One Top.
According to BuzzFeed research, Tasty videos reach nearly 540 million people worldwide through social media platforms including Facebook, YouTube, and Snapchat. Further, two out of three Tasty fans claimed to have made a recipe before. With this partnership, Walmart gains more access to a large group of millennial shoppers, and BuzzFeed gets to take a cut of the retail sales.
Want to learn more? BuzzFeed’s GM of Commerce at Tasty, Talia Halperin, and Head of Culinary at Tasty, Claire King, join the SMWNYC lineup to share how Tasty evolved into a suite of products. You can catch their session April 24 at 11:30 a.m.
Don’t miss your chance to hear more about Tasty’s venture into the commerce space at SMWNYC (April 24-27). Claim your pass today.
This Story First Appeared on SocialMediaWeek.com