“This is an arms race to get there. I don’t know that there will be 30 direct-to-consumer channels that will be out there, but it will likely be an oligopoly at the end of the day, and we want to be one of them” – CBS COO Joseph Lanniello
CBS All Access is gearing up for an arms war and its primary weapon: content.
This morning during the Deutsche Bank Media & Telecom Conference in Palm Beach, CBS COO Joesph Lanniello announced the streamers plans to bulk up on original series to drive subscriptions in the U.S. and internationally. Lanniello said that consumers can expect 6-7 new originals from the broadcasters streaming service within the next 12 months. While this number is stark in comparison to Netflix’s promise of releasing about 700 original projects this year, the company is banking on its attachment to projects with cult followings like “Star Trek: Discovery” and its recently announced reboot of “The Twilight Zone,” which is being produced in part by recent Oscar Winner Jordan Peele’s Monkeypaw Productions.
“We’re able to attract that level of talent to do this in a streaming service, because of the opportunity it provides,” Ianniello said of bringing Peele to the streaming service.
“Wherever Netflix is, I don’t see why we won’t be there,” he added about the eventual international rollout of CBS All Access. “We obviously watch Netflix and we see what they can do and say — what percentage of Netflix can we be, based on the content we have?”
In addition to CBS All Access, the broadcaster runs Showtime’s streaming service. The two OTT platforms combined have 5 million subscribers and are progressing ahead of CBS projections for 8 million subscribers by 2020.