Insomniac, the producer behind some of the most popular raves and music festivals in the world, wants to bring the party to every screen and on every format.
Today, the company announced that it has made LiveXLive the exclusive live streaming partner for its events and festivals.
As part of the deal, LiveXLive will also offer video-on-demand (VOD), virtual reality, and be the augmented reality partner for Insomniac festivals, including Electric Daisy Carnival (EDC) Las Vegas, the largest dance music festival in North America. During this year’s 22nd edition of EDC Las Vegas, May 18-20, 2018, LiveXLive will launch a dedicated Insomniac Channel across its streaming platforms. Additionally, Insomniac will become the exclusive aggregator of dance music content for LiveXLive’s online video-streaming platform. The Insomniac Channel will also be made available on Slacker Radio.
Insomniac Founder and CEO Pasquale Rotella says that this collaboration is key to the company’s “mission to expand not just EDC but other Insomniac experiences into key global markets, from Asia and Europe to Latin America and beyond.”
“I’m excited for people around the world to look through this unique lens and experience the unity and positivity that this culture promotes,” he added.
Insomniac has produced more than 2,000 festivals, concerts and club nights for more than five million attendees worldwide. The agreement will strengthen LiveXLive’s market presence, which already includes festivals such as Rock in Rio, Lisbon; Bumbershoot, Seattle; and Hangout Music Festival, Gulf Shores, and Alabama.
“This is a landmark deal for LiveXLive as it rapidly expands our global festival footprint and further enhances our annual festival lineup,” said Rob Ellin, CEO and Chairman of LiveXLive Media. “Many thanks to Pasquale Rotella and the entire Insomniac team; we couldn’t ask for better partners to help share dance music with the genre’s many fans around the world. Our unique ability to deliver the festival experience to viewers wherever they are, combined with Insomniac’s clear leadership in the live event space, makes this partnership a game changer for the fans and the brands who want to reach them. If you want to watch live dance music performances, LiveXLive is now the place!”
The Insomniac Channel livestreams will include artist interviews, experiential behind-the-scenes footage, and performances from some of the most popular dance music artists today. In addition to EDC Las Vegas, LiveXLive’s production and content teams will also produce livestreams for: Beyond Wonderland SoCal, HARD Summer, Nocturnal Wonderland, Escape, EDC Orlando, Dreamstate SoCal, Countdown, and several of Insomniac’s international festivals.