mitú, a digital entertainment company that caters to a Latino audience, has promoted its Senior President of Operations, Jesus Chavez, to the role of Chief Operating Officer. Chavez will remain based in the company’s Los Angeles headquarters where he will report to mitú CEO Herb Scannell.
“I’m excited to announce the well-deserved promotion of Jesus Chavez to Chief Operating Officer. Jesus’ comprehensive industry knowledge on digital media makes him an invaluable asset to the company and an ideal leadership partner as we work to grow mitú. As a data-centered brand, Chavez’ unique skill set in understanding data and analytics to help inform sound business strategy is critical to mitú’s success,” said Herb Scannell, CEO at mitú.
In his new role, Chavez will drive all aspects of mitú’s business strategy including audience development across social platforms, data and analytics, account management, and client success across branded partners. Additionally, the seasoned digital veteran will continue to lead the framework and workflow to support the expansion of mitu’s strategic branded partnerships as well as digital network platforms from Snapchat Discover to YouTube, Facebook and Instagram.
Prior to mitú, Chavez spent nearly a decade at Univision in senior leadership roles managing digital operations and strategy across the Univision Television Group (UTG), Local Interactive Media Group and Univision Radio Group (URG). He started his career in consulting for Accenture and holds an MBA from the UCLA Anderson School of Management.
“I look forward to continuing to build upon the energy and momentum that Latino youth feel for our brand, and humbled by the opportunity to play an elevated role in leading our growth,” said Chavez.
Over the past few months mitú has made a strong effort to expand its reach through partnerships with the NFL, Paramount Networks, and the Professional Golf Association. The company has also placed a greater focus on long form content. In December of last year, the digital entertainment company put together a long-form development, production and talent team, which is now lead by David Ortiz. Additionally, the company has created content for YouTube Red, Snapchat, and Facebook Watch.
mitú’s investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures.