Apple has no plans to acquire larger companies like Netflix or Disney, instead the tech turned streamer is investing its money into smaller investments that focus on how people will be consuming media in the future, explained Apple senior vice president Eddy Cue during an interview at SXSW.
Cue went on to explain that Apple was "all in on video," but unlike Netflix, the company is after "quality not quantity."
Of course, there’s a learning curve for anyone trying to take on traditional TV, even for Apple. The iPhone maker took little time to pick up on the lesson: to take on the establishment requires taking in the establishment.
But first Apple had to flop.
Last year Apple premiered its first original show, “Planet of the Apps...
Oops! This is a Members Only post! Become a member to access!
Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!
For Only $1/Day Members Access:
- 5 exclusive members-only stories a week
- Digital Video industry analysis and deep-dive features
- Daily WrapPRO newsletter covering the latest digital video industry news
- VIP seating for TheWrap’s Screening Series with stars and filmmakers
- Access to “chill spots” at select industry events Sundance, TIFF, Newfronts and more
- Access to exclusive invite-only events (TheGrill)
- DataBank showcasing key stats and streaming video trends in the OTT market
- In-depth entertainment industry research and whitepapers