Sets Aim at Developing Partnerships across Events, Video and Its Newsletter Businesses; Teams with TheWrap on Newsletter Inventory
We’ve been busy over here at VideoInk. Since launching our membership product in 2017, we’ve seen remarkable traction there. Thanks to the executives and teams from WME, Hulu, Amazon, Netflix, Verizon, OATH, Fullscreen, Funny or Die, AwesomenessTV, Lionsgate, A&E Entertainment, Adobe, CAA, Whistle Sports, Bent Pixels and more, who have supported our brand and our writing. And while that side of our business has been growing steadily, we’ve also been expanding our audience reach and content mix so that we continue to be a one-stop shop for executives in online video.
Today, we’re proud to announce that VideoInk has partnered with fellow media brands AList Daily, Social Media Week, NScreenMedia and What’s Trending on content; and has teamed with The Wrap on selling media against our newsletters, which collectively reach over 70K industry executives in media and entertainment, new and old. Combined, VideoInk and its partners reach over 840K across social media and over 500K targeted monthly readers.
VideoInk’s readership expands across the globe, with our top five markets being the United States, France, United Kingdom, Canada. Today, we reach an audience that’s mostly male, with high affluence, 40% of which has a net worth of over $1 million. Half of that group has a net worth over $2M. In other words, buying power of our readership is high!
“As we expand the business to include virtual events and educational series, IRL events like our annual Power Sixer dinner, video interviews like “Over the Top” in partnership with Axonista and breaking news from this ever-budding industry, it’s important that VideoInk reaches broadly to scale our audience while maintaining depth within our category,” said VideoInk founder Jocelyn Johnson. “And that scale will help us continue to work with great partners who want to leverage our affluent and targeted decision makers.”
To date, VideoInk has partnered with Vimeo, Mevo, Axonista, Jukin Media, Collab, Rumble, Zype, Hulu, AOL (now OATH), Tubular Labs, Iris TV, among others to activate across our various offerings.
“Partnering with The Wrap to offer our cumulative newsletter audiences to partners is a triple win. Our audiences are complementary as are our big-picture goals in working with companies that want to reach affluent media and entertainment executives,” added Johnson.