In 2014, when Pluto TV took on the mission of reinventing the linear model in a digital world, the company had content in mind. Along with bigger names like MGM and Paramount, the company partnered with digital video publishers including PopSugar, Revry, TYT Network, Mashable, Tastemade, and Machinima. But while the success of Pluto won't make or break companies like Paramount or MGM, it is much more important to the livelihood of digital-first companies, many of which are fighting to stay afloat.
However, with the platform being fairly new, and with many Americans focused on VOD content like Netflix and Amazon, the question comes to mind: how many people are tuning into these digital channels and is the payout even worth the effort? ...
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