Facebook has hired Former CEO of Eurosport Peter Hutton as its director of global live sports partnerships and programming. The industry veteran will start in late May and report to Dan Reed, head of global sports partnerships.
In the newly created role, the exec will collaborate with both TV broadcasters and rights holders on creating live-streaming deals for sports content.
“He knows the global sports rights landscape, owns strong relationships, and has a track record of delivering results on multiple continents,” said Reed in a Facebook post. “Plus, he’s worked on behalf of both broadcasters and rights holders.”
As part of its recent push into video, Facebook has been bulking up on its live sports offerings over the past few years. Most recently, the company inked a deal with MLB to exclusively stream 25 games in the U.S. during the 2018 regular season.
The move to Facebook was negotiated by Hutton earlier this year. The exec agreed to stay with Eurosport until the end of the 2018 Winter Olympic Games in Pyeong Chang, South Korea.