Leslie Ali Walker (pictured) is the executive creative director of advertising agency J. Walter Thompson (JWT). She started her creative career in the US at advertising agency Wieden&Kennedy, where she worked with Nike and Coca Cola. She then moved to London, went to film school and harnessed her skills in advertising and filmmaking to grow brands VW, MTV and 3 Hutchinson. In 2005, she was invited to join Partizan London full-time to write and direct commercials for UK-based clients The Guardian, MTV, Channel 5 and Nivea through London’s Wieden & Kennedy and TBWA.
Walker currently runs global accounts at JWY NY as an ECD, Kleenex and Caress, and also runs a start up in Brooklyn – Need/Done – an app that helps people create the “village” they sorely lack.
In a new episode of Videoink’s “Over the Top,” an online video series sponsored by Axonista, Walker sat down with Dermot McCormack Jocelyn Johnson to discuss the changing landscape of the advertising industry.
“I think its changed in massively interesting ways. What we use to do –which was very much push a message for a brand that we felt would be meaningful to the a target audience– we no longer can do,” said Walker when asked about the changing landscape. “We no longer have the luxury of pushing a message. Now we have to actually create something that the target wants to consume.”
Watch the entire interview below: