Turner is taking Bleacher Report over-the-top.
Today the company announced plans to launch Bleacher Report Live, a sports-focused streaming service. The service, which is expected to launch in April, will offer fans the opportunity to watch a wide variety of sports content ranging from Basketball to Armwrestling. Among the thousands of live sporting events available directly through the service will be the UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more.
Bleacher Report Live will initially launch with all streaming content available as part of a free preview period extending throughout the opening months of the product. The first event available through the service will feature Johnny Manziel’s debut in The Spring League on Saturday, April 7.
“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, President of Turner. “When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network. Today is a significant step in that direction and we will fully leverage the reach of B/R and its deep connection with passionate sports fans to provide compelling experiences for them across this new, exciting platform.”
According to the company’s description of the service, fans will be able to find and watch live sports with the ability to scroll through a feed of real-time sporting events. Additionally, the service will offer personalization features which aggregate live sports content that is based on the viewers interest.
Bleacher Report was acquired by Turner in 2012. Through its development and distribution of original content, such as “Game of Zones” and “Gridiron Heights,” B/R has established itself as an influential brand that drives the connection between sports and culture.
“Bleacher Report has grown immensely in recent years, in no small part because of our total dedication to serving fans, and we have a proven track record of helping fans find the best digital sports content,” said Dave Finocchio, CEO of Bleacher Report. “Historically, we’ve pointed fans to the best content – whether on B/R or another destination – to deliver the greatest experience possible. We’re excited to bring this same approach to the live sports space, helping millennial and Gen Z fans, especially, with a more streamlined experience as they watch their favorite teams and leagues.”