Rich Calacci (pictured), the former SVP of sales for Turner Sports, has been hired at Pluto TV as its first chief revenue officer. Calacci, who also formerly served as CRO of the Bleacher Report, will be based in Pluto TV’s New York office where he will report to CEO and co-founder Tom Ryan.
Additionally, Pluto hired two other TV sales execs — Harold Morgenstern and Matt Katrosar. Morgenstern will serve as head of national ad sales, while Katrosar will serve as head of West Coast advertising sales. Over the next few months, Pluto TV plans to open national ad sales offices in Detroit and Chicago.
The new additions are part of Pluto’s growing efforts to grow its senior team as the company continues to expand. Earlier this year, Pluto TV created several new senior roles at the company. The new positions were filled by industry veterans Mike Drath, who joined as COO and CFO, and Jeff Shultz, who was named chief business officer at the company.
Prior to joining Bleacher Report in 2011, Calacci spent 15 years at CBS Interactive, where he most recently served as SVP of advertising sales, for properties including CBSSports.com, CBSSports.com College Network, MaxPreps.com and CBS Sports Mobile.
Morgenstern previously worked s at Discovery, where he oversaw digital advertising, linear and network sales teams. Prior to Discovery, he held ad sales roles at Excite Networks, ESPN and CBS Television Network. He reports to Calacci.
Katrosar, who reports to Morgenstern, most recently served as director of West Coast sales for CBS Interactive. Katrosar will be based out of Pluto TV’s Los Angeles headquarters and is responsible for all agency and client coverage across the West Coast and Southwest territories.
Pluto TV, an ad-supported linear streaming platform that launched in 2014, offers more than 100 live channels, as well as thousands of on-demand movies. The company, which now counts 75 employees (including contractors), has raised more than $51 million in funding to date, including a $5 million investment from Samsung Ventures in 2017. Investors in the company include USVP, ProSiebenSat.1 Media, Scripps Networks Interactive, Sky, UTA, Luminari Capital, Chicago Ventures, and Pritzker Group.