Twitter just renewed its live-streaming deal with the MLB, giving sports fans another reason to visit the site.
In an effort to attract more baseball fans to its site, the social service has renewed its deal with Major League Baseball to live-stream one day game per week for the 2018 season. Twitter does not have exclusive rights to the games, which will only be available on the site inside the US, with each weekly live-stream being a simulcast of a participating team’s local TV broadcast.
Over the past few years, the text heavy social media service has increased its focus on live video. In Q4 2018 alone, the company streamed over 1000 live events. Among these live events, sports content has also been a growing focus. Earlier this month, the service inked a three-year content deal with Major League Soccer. Under the deal, Twitter will live-stream at least 24 soccer games per season.
Twitter isn’t the only social service hunting for sports content. At the end of last year, Facebook secured several live-streaming deals including a deal that will see 47 college basketball games stream exclusively on the platform. Additionally, the social media giant secured exclusive streaming rights to 25 MLB games for the 2018 season. YouTube has also locked in exclusive streaming deals with MLS teams Los Angeles Football Club and the Seattle Sounders FC.
For the MLB games, which will launch on Twitter April 5, Twitter will offer advertising packages for the content to be made available to sponsors.