Warner Brothers-owned DramaFever, a streaming destination for documentaries, TV shows, and movies, has appointed Rena Liu (pictured) as its general manager. In her new role, Liu will oversee all operations, including content, marketing, revenue and product at the streaming service, as well as lead business development and strategic growth for the company. Liu will report to recently announced General Manager of Warner Bros. Digital Labs, Patty Hirsch.
[READ] Patty Hirsch Named VP & GM of Warner Bros. Digital Labs, will Oversee SVOD Service DramaFever
Liu formerly served as head of Warner Bros. Digital Labs’ business operations and strategy. Prior to Warner Bros, Liu held a number of roles at NBCUniversal, helping executive leaders across Film, Ad Sales and Cable Entertainment divisions develop key strategic initiatives.
As one of her first moves as DramaFever’s GM, Liu has announced plans for the launch of the service’s newest vertical, “DramaFever Journeys,” a curated selection of fan-favorite unscripted programming centered entirely around relationships and romance. Beginning today, viewers can exclusively stream fan-favorite library seasons of the groundbreaking reality series “The Bachelorette” and “The Bachelorette Australia,” including all episodes of “The Bachelorette” seasons 8, 10, 11, 12, and, for the first time on demand in the US, “The Bachelorette Australia” season 3, through a licensing agreement with Warner Bros. Domestic Television Distribution.
“I couldn’t be more thrilled to lead DramaFever at such an exciting time when more and more people are looking for the kind of feel-good, boundary-breaking entertainment we offer,” said Liu. “Millions of fans have made DramaFever the leading destination for addictive rom-com content from Korea and across East Asia, and we are excited to welcome a whole new audience that love series that are just as addictive, romantic and funny as our beloved K-dramas.”