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Branded video scale is a big discussion point right now. And when discussing branded entertainment, executives have started to feel the pressure of more competition for deals and trimmed budgets. But, according to Magnet Media Founder Megan Cunningham, balancing quality and volume, is a must for brands and their production partners looking to scale a video strategy. "We work with fast growing startups. We do work with fortune 500 companies and they're all struggling with the idea of how do you scale premium branded video," Cunningham said to introduce the session "2018 Video State of the Union for Brands -- 2/10 Trends Impacting Business"
"From a strategy standpoint, one of the key things that we recom...
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