Crunchyroll, the world’s largest destination for anime and manga with a global community of more than 40 million registered users and over 1 million subscribers, is launching on linear TV in Brazil. The Ellation-owned company has partnered with Brazilian TV network Rede Brasil (RBTV) to launch a specially programmed anime hour, featuring two subtitled shows, “Black Clover” and “Re:Zero.” The anime packed hour will also include 8 minutes of local programming from Crunchyroll’s Brazilian community managers Maria Luiza Petranski Arantes and Beatriz Braz Accioly, who will explore the latest and greatest in anime and fandom.
While this is Crunchyroll’s first programming expansion into linear TV internationally, the company has experimented with linear programming in the US.. In July of last year the streamer launched over 120 hours non-stop anime on the Amazon-owned social video platform Twitch.
According to Joellen Ferrer, VP of Communications for Ellation, Crunchyroll saw an opportunity in Brazil because “it is one of the fastest growing markets and has a history of embracing anime.”
“When we started conversations with various station groups in the area, RBTV emerged as the best fit. They already broadcast a successful anime programming block and were eager for fresh content,” Joellen told VideoInk. “Crunchyroll is the largest distributor of anime programming, so our partnership was a natural progression.”
Brazilian viewers can watch the new Crunchyroll linear programming on Saturdays starting April 21 from 8 PM – 9 PM and catch a rerun on Sundays from 11 AM – 12 PM.