With younger generations more accustomed to interactive technology, now is the time for media companies to start thinking about interactivity
For around the past 20 years, there have been a number of television programs that have attempted to make their audience feel that they are a part of the show and not just a viewer. Probably one of the most memorable series that did this was "American Idol." The televised singing competition called on its television audience after each episode to cast in votes for who they felt was the top singer of the night's competition. In the first season 110 million votes were cast and by season ten the seasonal total had increased to nearly 750 million, showing that there was definitely something special t...
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